Definition: The orality traits of identity, respect, and environment describe our connectedness within our world and community.

People generally function more holistically on one side of the spectrum – they are a part of the whole.

On the other side of the spectrum, people tend to see the parts more than the whole through clearly delineated categories and compartments.

The Orality Quotient shows the aggregated score combining results for these traits to ensure our message makes the most appropriate connections.

  • Environment
    Definition The sum of all the interacting living things (material and non-material) and non-living elements and how they affect human life’s growth, health, progress, and meaning. Story: Powerplay over a Powerline Kent: I understand your concerns, Chief Wamalwa, but we assure you that we will take every precaution to minimize any impact on the land.…
  • Identity
    Definition How individuals or groups perceive and define themselves and others. Most clearly, it relates to how a people group looks at themselves primarily as individuals (I am, therefore WE are) or collectively as a larger group (We are, therefore I am). Story: Lending the Borrowed Ladder Gregory: Hey, neighbor, I came to get my…
  • Respect
    Definition It relates to the level of admiration for others. It may be ascribed, confirmed, or earned on qualities, achievements, or capabilities. Respect is part of a person’s collective value or role in a social system. Story: Coffee-Wisdom Bob and Jim were co-workers at a tech startup. During their coffee break, they talked about respecting…