Definition: These traits require a more complex set of factors. They represent how we capture and process a message, how people really learn, and their preferred ways of remembering a message.
On one side of the spectrum, people gravitate to familiar patterns, repetition, and non-linear logic.
On the other side, people tend to need a line of reasoning that progresses linearly from point 1 to point 10.
The Orality Quotient shows the aggregated score combining results to make a message clearly understandable and memorable on their terms.
- Learning
Definition A pathway for people to construct knowledge, acquire skills, and develop attitudes. Learning domains include cognition, affection, and behavior leading to change. Story: Is School Necessary? Teacher: Good morning, sir. I’m here to talk to you about your son’s education. Mr. Birchwood: What about it? Teacher: I think it would be a good idea… - Memory
Definition How individuals or groups process and store information, experiences, and data (received through all senses) for future recall. Story: Living Stories Grandma Khadija had just finished telling Amina a story about a wise king who defeated his enemies with kindness. Amina: Grandma, how can you remember all these stories? You should write them down… - Sensemaking
Definition How our brain receives and interacts with all information, stimuli, and data. We then filter and synthesize it according to usefulness, understanding, and relevance. We structure (get our minds around) the unknown to act in or on what becomes known to us. Story: The Group Assignment Samantha and Ryan were assigned to work on…
