Ways of Relating

The orality traits of identity, respect, and environment describe our connectedness within our world and community.

People generally function more holistically on one side of the spectrum – they are a part of the whole.

On the other side of the spectrum, people tend to see the parts more than the whole through clearly delineated categories and compartments.

The Orality Quotient shows the aggregated score combining results for these traits to ensure our message makes the most appropriate connections.

  • Environment
    Story: Powerplay over a Powerline Kent: I understand your concerns, Chief Wamalwa, but we assure you that we will take every precaution to minimize any impact on the land. Chief Wamalwa: You don’t understand. Our land is sacred to us. It is a part of our identity, our heritage. We cannot allow it to be…
  • Identity
    Story: Lending the Borrowed Ladder Gregory: Hey, neighbor, I came to get my ladder back. I need to use it for some work in my garden today. Ahmed: Oh, I’m sorry. I actually lent it to my cousin, who needed it urgently. Gregory: What? Did you lend my ladder to someone else without even asking…
  • Respect
    Story: Coffee-Wisdom Bob and Jim were co-workers at a tech startup. During their coffee break, they talked about respecting their elders. Bob: I think showing respect to the older generation is important. They have a wealth of experience that we can learn from. Jim: Hmm, I don’t know. I think respect should be earned through…