Ways of Organizing
The traits that describe our sense of time, need for change, and how we classify things in our world. They represent how we tend to frame and manage the patterns and movement of life together.
On one side of the spectrum, people generally frame things closely connected to everyday life.
On the other side of the spectrum, people tend to work well with abstract principles and concepts.
The Orality Quotient shows the aggregated score combining results for framing a message for these parts of their worldview.
- Change
Story: Electrifying Change John: I’m thinking about getting an electric car. They’re environmentally friendly and much cheaper to run. What do you think? Tom: I don’t know, I prefer gasoline cars. They’re easier to find fuel for, and I’m used to the sound and feel of the engine. John: But think about the benefits. No… - Classification
Story: What is a Dolphin? A biologist, David, was on a remote archipelago trying to classify the different fish species in the area. As he talked with the locals, Isaac, one of the islanders, began describing a creature he had seen in the waters around the islands. Isaac: We have big fish swimming in the… - Time
Story: Deal or No-deal? Tom: We need to get this deal done quickly because I must be at the Airport at 5 pm. Mai: Why are you in such a hurry? We have all day. Tom: Well, I have other meetings scheduled and must stick to my schedule. Mai: But this is an important business…
