Ways of Knowing
These traits require a more complex set of factors. They represent how we capture and process a message, how people really learn, and their preferred ways of remembering a message.
On one side of the spectrum, people gravitate to familiar patterns, repetition, and non-linear logic.
On the other side, people tend to need a line of reasoning that progresses linearly from point 1 to point 10.
The Orality Quotient shows the aggregated score combining results to make a message clearly understandable and memorable on their terms.
- Learning
Story: Is School Necessary? Teacher: Good morning, sir. I’m here to talk to you about your son’s education. Mr. Birchwood: What about it? Teacher: I think it would be a good idea for your son to attend school. He could learn many things that would benefit him in the future. Mr. Birchwood: What kind of… - Memory
Story: Living Stories Grandma Khadija had just finished telling Amina a story about a wise king who defeated his enemies with kindness. Amina: Grandma, how can you remember all these stories? You should write them down so we don’t forget them. Grandma Khadija: My dear, we have been telling these stories for generations, from one… - Sensemaking
Story: The Group Assignment Samantha and Ryan were assigned to work on a group project for their sociology class. Samantha: Okay, Ryan, let’s get started on the research for the project. We must break this down into smaller tasks, like gathering and analyzing data. Ryan: I don’t really know how to do that. Can’t we…
